Pay Per Click - PPC
Pay Per Click is a great way to attract immediate traffic to your website. By literally purchasing user traffic through ad sections in the search engines you can take advantage of valuable ready-to-buy customers right when they are looking for your products or services.
Immediate Traffic
Pay Per Click is a great way to immediately impact the traffic to your website. The more you show up, the more chance you have at being chosen.
Increase Sales
More visitors on your products or services page means more opportunities to make a new customer. Increase your sales by increasing the number of times your website is seen.
Ongoing Optimization
Pay Per Click isn’t just a “set it and forget it” solution. It takes expert understanding and ongoing campaign optimization to maximize ROI. Make sure you hire an expert to run your campaign.
Website Development
Pay Per Click Services
We offer many solution levels. For more information contact us for a custom quote. Here are some of the benefits of Goggle Ads.
- Keyword Research
- Ad Copy Creation
- Campaign Setup
- Monthly Campaign Optimization
- Google Grant Admin
- Custom Monthly Reporting
Frequently Asked Questions
When should I do PPC?
Pay Per Click programs like Google Ads are not designed to be long term marketing platforms or solutions. While many companies utilize regular campaign deployment to help boost revenue during slow periods or seasonal drops in customers running a PPC campaign 24/7/365 is a costly and ineffective strategy. PPC should be used to help supplement the cost of more permanent strategies like Social Media and SEO efforts.
How Many LEads Can I get?
That question has a simple answer, how many people are searching and what are you willing to invest to be in front of all of them? Pay Per Click platforms like Google Ads run on a constant auction system that are controlled by supply and bidding. Determine your level of investment and divide that by the average cost of a click and that should help you narrow down your total opportunity. Sound complicated? No problem, we are here to help.
Is a click a lead?
No. Clicks are not leads. Clicks are a consumer who has seen your ad on a search like Google and then decided to follow your ad to the associated page. Making sure that your ads have the right destinations as well as the right copy to get customers interested in part of the experience and skill of certified PPC experts. If you try to run your own campaign or hire less competent marketing specialists you will almost definitely see lower conversion rates and wasted budget.
What are the costs?
There are usually two costs for professionally run Pay Per Click campaigns, platform costs and administration costs. Your platform costs are the raw costs of the clicks you are purchasing through a company like Google and should always be billed directly so that you are getting a certified copy of the cost and paying directly to the provider. Administration costs are the fees that you pay a certified expert to establish and regularly maintain and optimize your campaign. *Never pay more than 20% in admin!*