So what IS Digital Marketing? These words and “services” get thrown around a lot, but the truth is it’s very simple. Digital Marketing is anything a business can do on a digital platform (usually the internet) to try and promote their products or services and reach new and existing customers. The real question isn’t “what is digital marketing” it’s “what should my company be doing online and how can it help our bottom line”. Well if you have asked yourself that question then you have come to the right place for answers. In this series we will break down the different online platforms that are most successful and most popular and explain how each one can be used to help your business reach new customers and grow your revenue.
Website Development.
At the absolute center of your digital marketing should be a great website. This fundamental aspect of your digital strategy should be viewed as an employee of your company and we all know what happens when you hire a bad employee…you lose money. Invest in a great website and watch your revenue soar.
Many companies think that they can get a “great” website for $500-1,200 dollars and that will give them the minimum requirement to have an online presence. They are right. You can spend less than $1,500 (or even build a website yourself if you have the time and technical competency) and have the MINIMUM requirement for web presence. The issue here is that if you only do the minimum you only get the minimum and sometimes not even that. Facebook, Google, Bing and several other internet giants look at your website as the root of all things internet associated with your company. They use complex technical calculators that take over 200 factors into account to grade your website and determine if they want to funnel their loyal traffic base to your business. So, ask yourself, would I rather spend $3,000 and profit $150,000 or spend $1,200 and lose $150,000. The answer to any professional is pretty simple. Take the time to consult with a professional website design company so that you can find out what it is going to cost to have the internet presence and foundation that is a true reflection of the company you have worked so hard to build.
Is saving $1,500 worth losing $150,000? That’s the risk you take with ‘cheap’ websites.
Most business owners have spent the better part of a lifetime developing the skills, reputation, and network that is required to run a successful company. Yet every day we see thousands of businesses who don’t spend the money or time to convey that experience to online customers. Now more than ever consumers are not just using the internet for their own personal leisure, they are researching, recommending, and validating businesses from their online presence. We can help, Contact Us.
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