Pay Per Click "PPC"

Pay Per Click is a great way to attract immediate traffic to your website. By literally purchasing user traffic through ad sections in the search engines you can take advantage of valuable ready-to-buy customers right when they are looking for your products or services.

Immediate Traffic

Pay Per Click is a great way to immediately impact the traffic to your website. The more you show up, the more chance you have at being chosen.

Increase Sales

More visitors on your products or services page means more opportunities to make a new customer. Increase your sales by increasing the number of times your website is seen.

Ongoing Optimization

Pay Per Click isn’t just a “set it and forget it” solution. It takes expert understanding and ongoing campaign optimization to maximize ROI. Make sure you hire an expert to run your campaign.

Packages

Bydand Digital offers several different packages for Pay Per Click programs. There are many differences in each package so make sure to take a look to find the right solution for your needs.

Setup

  • Initial Keyword Research
  • Ad Copy Creative
  • Total Campaign Setup
  • Intuitive Bid Strategy
  • Monthly Reporting

On-Going

  • Initial Keyword Research
  • Ad Copy Creative
  • Total Campaign Setup
  • Intuitive Bid Strategy
  • Monthly Reporting
  • Bi-Weekly Keyword Optimization
  • Monthly Consumer Research

Non-Profit

  • Initial Keyword Research
  • Ad Copy Creative
  • Total Campaign Setup
  • Intuitive Bid Strategy
  • Monthly Reporting
  • Bi-Weekly Keyword Optimization
  • Monthly Consumer Research
  • Discounted Monthly Administration
  • Google Grant Administration

Frequently Asked Questions

When should I use PPC?

Many businesses that are just starting out, re-developing their online presence, or that have a seasonal nature can benefit tremendously from pay per click. Consult with Bydand Digital on whether or not a PPC campaign is right for you.

How long should I run my campaign?

Pay Per Click is not intended as a long term digital strategy. PPC is designed to bring immediate short term results to your traffic and sales in order to supplement you monthly SEO investment in down periods or when launching new information online.

Is Pay Per Click like SEO?

This is a very common mistake. Pay Per Click is actually referred to as Search Engine Marketing because you are running paid advertising on the search engines. Search Engine Optimization is an organic approach and while you might be paying a firm to perform your SEO, you are not actually purchasing higher results in a search page.

How much does it cost?

Pay Per Click is considered a “live auction environment”. Because of this depending on your market, how many competitors are bidding, and how many consumers search for your target keywords, there is a lot of variability in the cost per click for each business. Bydand Digital will help deploy a keyword strategy that takes all of these factors into consideration.

What are administration fees?

Administration fees are the cost associated with having an expert help you setup and manage your campaign. This could be compared to the labor expense of having a master plumber working on the pipes in your house instead of your neighbor the accountant. The average cost of administration by most larger digital companies is between 30-45 percent! Bydand Digital is committed to economically responsible and reasonable solutions for local businesses which is why our administration rates are dramatically lower than nearly all of our competitors.