Search Engine Optimization
Search Engine Optimization is the process of building the authority of your website both through on-site optimization efforts as well as off-site optimization efforts. By structuring your content correctly, regularly contributing new content through your blog, and distributing that content and links back to your site on other websites and social media platforms Bydand Digital can help bring your site up in the search engine rankings to help bring you new customers.
On-Site Optimization
Focusing on site structure and new content deployment ensures that search engines will see you as an authority in your field and deliver new traffic to your site through improved rankings and additional information for consumers.
Off-Site Optimization
Having great content to share with the community is a great way to get noticed and earn new authority online. By sharing content and utilizing a strong network of other authoritative sites we can get valuable and high quality links back to your site.
Social Media Optimization
Many companies dramatically underestimate the power of interacting with consumers on social media. Sharing content on your site and on others can be a great strategy but delivering it straight to consumers through social media is a huge boost.
Website Development
Search Engine Optimization
Based on your individual needs there are several different levels of SEO to consider. Whether you are starting from ground zero, or looking for a new way to improve rankings Bydand Digital has a solution for you.
- Keyword Strategy
- On-Site Optimization
- Off-Site Optimization
- Article and Link Deployment
- Custom Monthly Reporting
Frequently Asked Questions
Can you get me on the first page?
Many companies have been conditioned to believe that first page placement is the only thing that matters when it comes to SEO. While this is important it is not the main performance indicator of SEO. It is much more important to monitor things like traffic, keyword reach and effect, and bounce rates to determine if your SEO program is generating a Return On Investment.
How Can I Track My Return?
A fundamental component to successful SEO is taking all of your “digital vitals” prior to starting a program. Knowing how you rank, your traffic analytics, and what your current level of online revenue is will be crucial pieces of data to measure against the progress of your SEO program. We use a custom tracking and reporting technology that helps us measure those improvements.
What is Your 'Process'?
Just about every SEO provider has a unique strategy to how they approach getting results for their client. Some providers use techniques that end up hurting their clients like link farming or “black hat” techniques. Some provide quality services but work on “proxy” which protects the work they have done so they can use it to leverage clients who want to discontinue SEO services. Bydand Digital is committed to clients owning the work that has been done and utilizing a “Halo” strategy to ensure longevity in results.
How Long Does It Take?
There is no simple answer to this question. SEO is a process that takes 216 factors into consideration when trying to improve rankings and traffic. It is ever evolving and adapting to give the most fair and most accurate result to search users. A good way to look at SEO is like an online health plan. It takes a good diet, and a good exercise routine in order to have good results. The more “out of shape” you are online the more work it will take to get to where you want to be, and once you are there it will take ongoing efforts to maintain your position.