Search Engine Optimization

Search Engine Optimization is the process of building the authority of your website both through on-site optimization efforts as well as off-site optimization efforts. By structuring your content correctly, regularly contributing new content through your blog, and distributing that content and links back to your site on other websites and social media platforms Bydand Digital can help bring your site up in the search engine rankings to help bring you new customers.

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On-Site Optimization

Focusing on site structure and new content deployment ensures that search engines will see you as an authority in your field and deliver new traffic to your site through improved rankings and additional information for consumers.

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Off-Site Optimization

Having great content to share with the community is a great way to get noticed and earn new authority online. By sharing content and utilizing a strong network of other authoritative sites we can get valuable and high quality links back to your site.

Social Media Optimization

Many companies dramatically underestimate the power of interacting with consumers on social media. Sharing content on your site and on others can be a great strategy but delivering it straight to consumers through social media is a huge boost.

Levels of SEO

Based on your individual needs there are several different levels of SEO to consider. Whether you are starting from ground zero, or looking for a new way to improve rankings Bydand Digital has a solution for you.

Basic

  • Keyword Strategy Creation
  • Social Media Content Distribution
  • Article Deployment
  • Monthly Reporting

Intermediate

  • Keyword Strategy Creation
  • On-Site Content Optimization
  • Social Media Content Distribution
  • Social Media Management
  • Article Deployment
  • Monthly Reporting

Advanced

  • Keyword Strategy Creation
  • On-Site Content Optimization
  • Social Media Content Distribution
  • Social Media Management
  • Article Deployment
  • Off-Site Link Building
  • Custom Article Creation
  • Monthly Reporting

Frequently Asked Questions

What does SEO mean?

SEO, or Search Engine Optimization, is the process of improving the overall quality, relevancy, and authority of your website in the eyes of search engines like Google, Yahoo, and Bing. Bydand focuses on the most critical elements that improve your search results placement like keyword density, site and content scores, and overall authority among other things.

How long should I do SEO?

SEO is an ongoing effort. It’s not a one time quick fix solution. Some of the largest corporations in the world like Coca-Cola, Chevrolet, and even Google itself, dedicate huge resources to ongoing optimization efforts, even though they are well known. Ask Bydand Digital to give you a free evaluation of your market place to determine the right level of investment and duration.

What is "black hat SEO"?

“Black Hat SEO” refers to practices that have been deemed unethical by search engines like Google. Unfortunately there are still many companies that follow these restricted practices. Things to look out for are:

  • Link Schemes
    • These are large networks of irrelevant websites that only exist for companies to paste links into. These sites are not credible or relevant and the search engines will penalize you for being a part of them.
  • Invisible Links
    • Search engines have become pretty sophisticated. When a developer drops a link at the bottom of a site in nearly invisible font size with the same color as the background, search engines disregard these links as trash.
  • Keyword Spamming
    • Have you ever visited a site that had the same word or phrase in the content so many times it was hard to read? How about sites with the same words or phrases built into the bottom of the page over and over again? Search engines are getting smarter and smarter everyday and when they see these things its recognized as “spam” or useless information.
What is a "link influence score"?

Link Influence Score, or LIS, is the value that search engines have associated with the links it recognizes to your site. Having a large volume of links to your site with low LIS can be less effective than having a lower number of links with a very high LIS. This is one of the many factors Bydand Digital takes into account when performing SEO to ensure you get the best results.